Every business owners with a good heart should get as much help as they need to success. Together with SME Bank, we launched a campaign to celebrate all the local small business owners and surprise them with random acts of kindness to remind them that we need more people like them.
Project Name
SME Bank Ramadan Campaign Kemanisan Memberi
Project Type
Social Experiment
Project Objective
To instigate the random act of kindness spirit amongst the public.
About
The philosophy behind Random Acts of Kindness Day is altruism, which is selfless concern for the welfare of others. A traditional virtue and a core aspect of many religions, altruism is basically the opposite of selfishness.This Ramadan SME Bank Malaysia, is going one step further to instigate the random act of kindness amongst it’s fund recipients, amongst micro SMEs. Each episode features a micro business owner, they will be presented with a scenario where they have an opportunity to help the unfortunate.
Project Reel
Videos Produced by DBilique and Posted to DBilique Assets
Return-On-Investment
Project Outcome
10
Episodes
More than
150000
Collective Views
“ We worked with DBilique Media for our Ramadan Campaign, Kemanisan Memberi. It’s a social experiment to see how open people are to giving and helping others. The team was responsive towards our feedback and suggested viable solutions to make the program better. Within the limited timeline, DBilique has managed to produce and curate content that resonates to our audience. ”
– Abdul Latiff Puteh, SME Bank
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